Available For New Projects

Designing Digital Experiences People Love.

Senior UI/UX Designer specializing in research, product strategy, interaction design, accessibility, and scalable design systems.

10+
Years Experience
50+
Projects Shipped
12
Design Systems
Dinuka Lakmal sketching on a tablet
Dinuka Lakmal Senior UI/UX Designer
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About Me

A Decade Of Turning Complex Problems Into Simple Products.

I'm Dinuka — a Senior UI/UX Designer with 10+ years shipping products across enterprise ITSM, SaaS, marketing platforms, and government services. I start with the problem, not the pixels: deep research, rapid iteration, and accessibility as a baseline. I direct AI tools to accelerate research, ideation, and prototyping while owning design strategy and quality — design that scales through systems and gets out of the user's way.

Selected Work

Recent Projects

Catchup — Meet. Connect. Grow
Coming SoonMobile Apps

Catchup — Meet. Connect. Grow

Zero-to-one social events app for discovering events, meeting people, and building communities — designed from concept to polished dual-mode experience for attendees and organizers.

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Bingo — Smart Waste. Clean Future
Coming SoonMobile Apps

Bingo — Smart Waste. Clean Future

A citizen-first garbage collection and recycling platform for Sri Lanka — live truck tracking, segregation guidance, and a recyclables marketplace connecting households, councils, and collectors.

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IFS Event Monitoring — ITSM Dashboard
Coming SoonEnterprise SaaS

IFS Event Monitoring — ITSM Dashboard

An enterprise ITSM dashboard for IT operations teams — major incidents, activity history, and collaboration unified into one scannable command center, built on the IFS design system to WCAG 2.1.

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Greengo — Smart Greenhouse Automation
Coming SoonMobile Apps

Greengo — Smart Greenhouse Automation

A smart greenhouse automation app — live climate at a glance and plain-language rules that run irrigation, ventilation, and lighting on their own, designed from concept to a calm control-room experience.

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Citizen One — One Platform. Many Services.
Coming SoonMobile Apps

Citizen One — Unified Gov Services

A unified digital-government portal for Singapore and Dubai — one secure identity, life-event navigation, multilingual guided forms, and AI next-action suggestions replacing fragmented agency portals.

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Loop — Brick & Mortar web design
UI Design

Brick & Mortar — Data-Driven Customer Acquisition

Multi-brand design system: 120 components, tokens pipeline, and governance model. Cut design-to-dev handoff time by 40%.

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Bludat — Smart Check-In Platform
UI Design

Bludat — Smart Check-In Platform

Marketing site for a QR, iPad, and web-based visitor check-in platform — a dark hero infographic, three-way check-in flow, and pricing, designed end to end.

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Hydro — Nanobubble Technology
UI Design

Hydro — Nanobubble Technology

Website for a sustainable nanobubble water-treatment company — an immersive underwater hero, services carousel, and industry showcase across agriculture, water, and wastewater.

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How I Work

My Design Process

A double-diamond approach — diverging to explore, converging to decide — with AI augmenting every key activity.

01 Diverge

Discover

Understand the problem & the people

Key Activities AI-augmented
  • Stakeholder alignment & business context
    Transcribes & summarises workshop notes
  • User interviews & field research
    Clusters themes & sentiment across transcripts
  • Competitive & analytics audit
    Surfaces patterns and gaps in behaviour data
  • Frame risks, unknowns & assumptions
    Suggests follow-ups and blind-spot checks
02 Converge

Define

Decide what is worth solving

Key Activities AI-augmented
  • Synthesise research into insights
    Auto-tags and builds affinity clusters
  • Personas & journey mapping
    Drafts persona archetypes from evidence
  • Prioritise by value, feasibility & impact
    Scores and ranks opportunities
  • Sharp problem statement & success metrics
    Structures HMWs and KPI drafts
03 Diverge

Develop

Explore & shape solutions

Key Activities AI-augmented
  • Ideation — HMW, Crazy 8s, concepts
    Expands and diversifies the idea space
  • Wireframes & information architecture
    Proposes layouts and first-draft copy
  • Hi-fi prototypes, motion & states
    Generates assets and covers edge states
  • Vibe design & modern prototyping
    Spins up working prototype directions
04 Converge

Deliver

Validate, refine & ship

Key Activities AI-augmented
  • Usability testing & A/B validation
    Summarises sessions and flags issues
  • Iterate on evidence & constraints
    Priority-scores findings for impact
  • Design system, tokens & docs
    Extracts tokens and drafts documentation
  • Dev handoff, QA & post-launch metrics
    Generates specs and tracks metrics
Capabilities

Skills & Tools

Design
Interaction DesignVisual DesignDesign SystemsPrototypingMotion DesignAccessibility (WCAG)
Research & Strategy
User InterviewsUsability TestingJourney MappingA/B TestingProduct StrategyWorkshop Facilitation
Tools
FigmaFigJamProtoPiePrincipleMazeDovetailTokens StudioStorybookHTML/CSS
Career

Work Experience

2024 — 2026 IFS R&D International
Senior UI/UX Designer

Spearheaded a centralized design system for the IFS Assyst ITSM platform, reducing design redundancy and enhancing cross-module UI consistency.

Cut UI handoff time by 40% by adopting Figma Make and an AI-assisted design flow. Directed the UX revamp of core ITSM functions — Attachment Manager, Favorites, Dashboards — and redesigned legacy ESM modules to meet UK AA usability standards and 400% zoom accessibility, grounded in personas, journey mapping, and usability testing with real users.

2022 — 2024 Firehouse Technologies
Senior UI/UX Designer & Researcher

Initiated and maintained Firehouse's first centralized design system, cutting redundant design work by 50% across product and marketing.

Boosted website conversion rates by ~20% through UX-focused redesigns with streamlined navigation and impactful CTAs. Elevated email campaign engagement with animated templates, validated through client usability testing and interactive Figma prototypes, and partnered with Business Analysts in Agile sprints to translate user stories into user-centered journeys and wireframes.

2018 — 2022 CICRA Holdings
UI Designer / Developer

Revamped websites across all CICRA subsidiaries — improved layout, hierarchy, and accessibility drove a 50% lift in engagement and conversions.

Standardized digital branding group-wide with cohesive brand guidelines and presented monthly progress to CEOs and stakeholders. Contributed to the UI/UX design and front-end development of a government Tea Board application using Adobe XD, InVision, Bootstrap, HTML, and jQuery.

2014 — 2017 CN Global
Web / Graphic Designer

Designed and built responsive websites from Illustrator and Photoshop layouts using HTML, CSS, jQuery, Bootstrap, WordPress, Joomla, and Magento.

Produced brand-consistent marketing assets — brochures, ads, logos — across digital and print media, driving repeat client engagement.

LET'S CONNECT

Let's Build Something People Love.

Currently open to senior and lead design roles, consulting, and design system engagements. Based in Ganemulla, Sri Lanka.